In an increasingly competitive global job market, attracting and retaining talent in aviation requires a fresh approach.
This session will showcase innovative strategies and success stories that help reshape the image and value proposition of aviation careers. Speakers will share practical solutions to engage and retain a diverse talent pool — particularly younger generations and career changers. The discussion will explore how to position aviation as a purpose-driven, sustainable, and inclusive field, and how to foster long-term engagement through employer branding, outreach, digital communication, and inclusive workplace cultures.